基于网络的短视频的内容质量,用于防止中国的火灾和烧伤:内容分析
Lang Qin1, Ming Zheng1,2, David C Schwebel3
1Department of Epidemiology and Health Statistics, Hunan Provincial Key Laboratory of Clinical Epidemiology, Xiangya School of Public Health, Central South University, Changsha, China.
Journal of medical Internet research
|June 30, 2023
概括
基于网络的关于中国防火和烧伤的简短视频显示,内容质量和公众影响低. 需要改进,以加强传播关键的伤害预防信息.
科学领域:
- 公共卫生 公共卫生
- 数字健康数字健康
- 伤害预防 预防伤害
背景情况:
- 基于Web的短视频是传播健康信息的流行的媒体.
- 这些平台上的防火和防烧内容的质量和影响在很大程度上没有得到评估.
- 中国在公共卫生信息中使用短视频的频率激增.
研究的目的:
- 系统地评估中国关于防火和防烧的短视频的特点和内容质量.
- 评估这些教育视频对公众的影响 (评论,点赞,保存).
- 分析不同平台和时间的内容质量和影响的变化.
主要方法:
- 从2018年至2021年对TikTok,Kwai和Bilibili上的短视频进行系统审查.
- 内容分析基于15个世界卫生组织 (WHO) 烧伤预防建议 (P1:包含,P2:正确性).
- 对视频特征,内容质量指标和公众参与指标的统计分析.
主要成果:
- 分析了1459个视频,94%的视频专注于急救 (次要预防),86%的视频不到2分钟.
- 内容质量有所不同,0%至77.86%的视频包括世卫组织的建议;建议3和5不存在.
- 有正确信息的视频显示公众影响力 (评论,点赞,保存) 比错误信息的视频高得多.
结论:
- 在中国,关于防火和烧伤的短视频在快速增长,但内容质量和公众影响力通常较低.
- 在包含和准确传播基于证据的预防指南方面存在重大差异.
- 系统干预是必要的,以提高这些数字健康资源的质量和有效性,以预防伤害.
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