知识差距,认知和媒体学习:设计定制信息以解决COVID-19沟通不平等问题
Soroya Julian McFARLANE1, Bora Yook2, Rebekah Wicke3
1Department of Communication Studies, University of Georgia, Athens, Georgia, USA.
Journal of health communication
|June 30, 2023
概括
这项关于黑人美国人对COVID-19疫苗犹的研究发现,虽然社交媒体消息减少了犹,但社会经济地位不是主要驱动因素. 对于未来的公共卫生活动,建议针对年龄的沟通和以社区为重点的消息传递.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社会学 社会学 社会学
背景情况:
- 知识差距假设表明,信息差异加剧了健康不平等.
- COVID-19疫苗的可访问性突出了潜在的信息缺口.
- 了解疫苗犹驱动因素对于公共卫生至关重要.
研究的目的:
- 检查黑人美国人的COVID-19疫苗犹,意图和媒体学习.
- 评估不同类型的社交媒体信息对疫苗犹的影响.
- 调查知识差距假设在这个人口群体中对疫苗犹的作用.
主要方法:
- 对651名黑人美国人进行调查,了解他们对COVID-19疫苗的看法.
- 接触到有关COVID-19疫苗的各种社交媒体帖子.
- 对疫苗犹,意图和媒体学习变化的分析.
主要成果:
- 暴露于任何社交媒体消息条件下,减少了疫苗犹.
- 观察到对知识差距假设的混合支持.
- 在这个群体中,社会经济地位并未被确定为疫苗犹的主要驱动因素.
结论:
- 公共卫生运动应该考虑针对美国黑人社区的特定年龄的策略.
- 加强社会控制和社区信息功能可能会改善支持疫苗的信息处理.
- 有针对性的沟通可以从长远来看影响COVID-19疫苗的犹和接种.
相关概念视频
Barriers to Effective Communication II
3.7K
The barriers to effective communication also include cultural barriers, semantic barriers, gender barriers, and time constraints.
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...
3.7K
Barriers to Effective Communication I
9.0K
A communication barrier is any distortion or interruption during a conversation, resulting in miscommunication of the message. A good communicator should know these barriers and continuously check for the listener's understanding by obtaining feedback.
Communication barriers include the following:
Physiological barriers: They are limitations caused by a person's health condition or disability, such as hearing loss, poor eyesight, illness, or unconsciousness. An example to overcome this...
Communication barriers include the following:
Physiological barriers: They are limitations caused by a person's health condition or disability, such as hearing loss, poor eyesight, illness, or unconsciousness. An example to overcome this...
9.0K
Routes of Persuasion
64.2K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.2K
Health Literacy
4.1K
Health literacy is an individual's or a community's capacity to comprehend, receive, read, and use relevant healthcare information and services. The World Health Organization (WHO, 2018) defines health literacy as the cognitive and social skills that determine the ability of individuals to gain access to, understand, and use information in ways that promote and maintain good health. As a result, the WHO helps individuals manage long-term health concerns, participate in preventative...
4.1K
Strategies for Assessing and Addressing Confounding
121
Confounding is a critical issue in epidemiological studies, often leading to misleading conclusions about associations between exposures and outcomes. It occurs when the relationship between the exposure and the outcome is mixed with the effects of other factors that influence the outcome. Given that, addressing confounding is of high importance for drawing accurate inferences in research.
Confounding can be addressed at both the design phase of a study and through analytical methods after data...
Confounding can be addressed at both the design phase of a study and through analytical methods after data...
121
Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K


