联邦快递标识中的隐藏箭头:我们真的无意识地"看到"它吗?
Shih-Chiang Ke1, Ankit Gupta1, Yu-Hui Lo1
1Graduate Institute of Mind, Brain and Consciousness, Taipei Medical University, Taipei, Taiwan.
Cognitive research: principles and implications
|July 3, 2023
概括
联邦快递的标志 联邦快递标志
科学领域:
- 认知心理学 认知心理学
- 视觉感知 视觉感知 视觉感知
- 图形设计 图形设计
背景情况:
- 联邦快递标志的负空间形成一个箭头,通常被认为是无意识地信号速度和精度.
- 这个设计利用了图形-背景模糊性,这是视觉感知研究中探索的原则.
研究的目的:
- 调查FedEx标志中的隐藏箭头是否被潜意识地感知并影响注意力.
- 检查关于隐藏箭头的先前知识对视觉处理和注意力抑制的影响.
主要方法:
- 波斯纳的定向任务是使用隐藏箭头的图像作为方向线索.
- 实验涉及有或没有先前了解隐藏箭头的参与者,测试提示一致性效应.
- 在需要抑制背景信息的条件下测量行为反应.
主要成果:
- 没有发现任何显著的提示一致性效应,表明箭头对影响注意力的潜意识感知不存在.
- 意识到箭头的参与者在抑制背景信息时表现出更快的处理速度,无论箭头是否一致.
- 这种效应在北美和台湾的样本中都被观察到,不管他们是否先前熟悉联邦快递的标志.
结论:
- 联邦快递标志的隐藏箭头似乎没有被无意识地认为会影响注意力.
- 了解隐藏的箭头从根本上改变了负空间的视觉处理,提高了注意力抑制的效率.
- 调查结果与偏差竞争模型一致,这表明先前的知识取代了图形-地面元素的自动注意力捕捉.
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