潜在的社会营销应用知识翻译在医疗保健:一个范围审查协议
Heather Colquhoun1, Moriah Ellen2,3, Jamie Brehaut4,5
1Department of Occupational Science and Occupational Therapy, University of Toronto, Toronto, Ontario, Canada heather.colquhoun@utoronto.ca.
BMJ open
|July 3, 2023
概括
本综述探讨了改善医疗保健证据交付的社会营销干预措施. 它确定了将社会营销原则整合到知识翻译科学中以获得更好的健康结果的策略.
科学领域:
- 医疗保健研究的研究.
- 知识翻译科学科学知识
- 社会营销干预措施 社交营销干预措施
背景情况:
- 知识翻译 (KT) 旨在弥合医疗保健证据和实践之间的差距.
- 虽然KT从各个领域借鉴,但社交营销仍未得到充分探索.
- 社会营销提供了潜在的策略来增强KT.
研究的目的:
- 确定适用于KT科学的社会营销干预措施的要素.
- 总结了在受控设计中测试社会营销干预措施的研究.
- 建议社会营销的整合策略在KT.
主要方法:
- 根据乔安娜·布里格斯研究所的方法进行了范围审查.
- 包括英语语言研究 (1971年以后) 与控制的干预设计测试社会营销.
- 提取干预的细节,背景,机制和结果.
主要成果:
- 总结研究类型和社会营销干预的特点.
- 描述社会营销干预措施的影响.
- 通过专家共识提出整合战略.
结论:
- 社会营销原则可以增强知识翻译的努力.
- 需要进一步的研究来将社交营销融入知识技术实践中.
- 本综述为在医疗保健中应用社会营销提供了基础.
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