探索虚拟学术学位在中国在线戒烟社区的激励功能:定性内容分析
Yuxing Qian1,2,3,4, Zhenghao Liu1,2,3, Edmund W J Lee4
1School of Information Management, Wuhan University, Wuhan, China.
Journal of medical Internet research
|July 4, 2023
概括
在线戒烟社区中的虚拟学术学位通过促进自我介绍和社交联系来激励用户. 这些数字激励措施提高了自我效能,并鼓励持续参与戒烟.
科学领域:
- 数字健康数字健康
- 行为科学 行为科学
- 在线社区 在线社区
背景情况:
- 在线戒烟社区 (OSCC) 通过行为影响和社会支持来支持戒烟.
- OSCCs的激励功能,特别是数字激励,是研究不足的.
研究的目的:
- 在中国OSCC中探索虚拟学术学位的激励功能.
- 了解数字激励如何在百度Tieba上的"戒烟吧"中促进戒烟.
主要方法:
- 来自540名成员的1193个关于虚拟学术学位的讨论的定性编码.
- 从2012年11月到2021年11月收集的数据.
- 以动机性负担能力理论为指导的分析.
主要成果:
- 确定了五个关键讨论主题:意图,应用,目标实现,人际交互和个人感受.
- 人际交互 (51.59%) 和分享行为 (27.49%) 是很突出的.
- 他们表达了积极的个人情绪,尽管可能隐藏了消极的情绪.
结论:
- 虚拟学术学位可以提高戒烟的自我表现和自我效能.
- 这些激励措施促进社会纽带,互动和积极的情绪.
- 非金融奖励可以促进戒烟计划的参与和可持续性.
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