在英格兰领先的电子烟品牌网站上的营销声明
Matilda Kim Nottage1, Eve Violet Taylor2, Yebin Kim2
1Addictions Department, King's College London, London, UK matilda.nottage@kcl.ac.uk.
Tobacco control
|July 4, 2023
概括
电子烟 (EC) 在线营销经常吸引年轻人,英国最受欢迎的品牌违反广告标准. 这项研究发现,针对保护年轻人免受EC推广的广告规范的遵守程度较低.
科学领域:
- 公共卫生 公共卫生
- 消费者行为 消费者行为
- 数字营销 数字营销 数字营销
背景情况:
- 电子烟 (EC) 的营销与EC的使用增加有关,特别是在年轻人中.
- 英格兰有法规限制欧盟营销对年轻人的吸引力,但在线索赔数据很少.
- 本研究检查了英格兰受欢迎的EC品牌网站上的营销声明.
研究的目的:
- 为提供在英国流行电子烟品牌网站上使用的营销声明的概述.
- 评估是否符合广告规范,特别是广告实践委员会 (CAP) 规范,关于青少年吸引力.
主要方法:
- 在英格兰10个顶级电子烟品牌网站的内容分析.
- 在2022年1月至2月期间收集的数据.
- 评估包括对违反农业政策规范的行为进行评估.
主要成果:
- 所有分析的网站都将电子烟作为戒烟的替代品,许多网站还将其作为戒烟辅助剂或不那么有害的营销.
- 常见的营销宣称包括产品质量,现代性,口味和促销;许多还包括吸引年轻人的元素,例如与青年文化联系和年轻用户的描绘.
- 相当多的网站违反了CAP规范,特别是通过药物声明,吸引非吸烟者的内容和针对青年的媒体.
结论:
- 英国顶级电子烟品牌网站的营销策略通常包含吸引年轻受众的元素.
- 这些网站遵守旨在保护年轻人的广告规范被发现很低.
更多相关视频
09:30A Microcontroller Operated Device for the Generation of Liquid Extracts from Conventional Cigarette Smoke and Electronic Cigarette Aerosol
Published on: January 18, 2018
8.4K
08:39Generation of Electronic Cigarette Aerosol by a Third-Generation Machine-Vaping Device: Application to Toxicological Studies
Published on: August 25, 2018
25.7K
相关概念视频
Stimulants
250
Stimulants are substances that enhance neural activity and elevate dopamine levels in the brain, leading to their highly addictive nature. These drugs include cocaine, amphetamines, MDMA, caffeine, and nicotine, each with distinct mechanisms of action and varied health implications.
Cocaine can be administered via snorting, injection, or smoking. It primarily functions by blocking the reuptake of dopamine, resulting in a euphoric high characterized by an intense sensation of happiness and...
Cocaine can be administered via snorting, injection, or smoking. It primarily functions by blocking the reuptake of dopamine, resulting in a euphoric high characterized by an intense sensation of happiness and...
250
Vaporization
34.7K
The physical form of a substance changes by changing its temperature. For example, raising the temperature of a liquid causes the liquid to vaporize (convert into vapor). The process is called vaporization—a surface phenomenon. For vaporization to occur, kinetic energy must be greater than the intermolecular forces that keep molecules bonded. The amount of energy needed to vaporize a quantity of liquid at a given pressure and a constant temperature is called the heat of vaporization. When...
34.7K
Vapor Pressure Lowering
27.1K
The equilibrium vapor pressure of a liquid is the pressure exerted by its gaseous phase when vaporization and condensation are occurring at equal rates:
Dissolving a nonvolatile substance in volatile liquid results in a lowering of the liquid’s vapor pressure. This phenomenon can be explained by considering the effect of added solute molecules on the liquid's vaporization and condensation processes. To vaporize, solvent molecules must be present at the surface of the solution....
Dissolving a nonvolatile substance in volatile liquid results in a lowering of the liquid’s vapor pressure. This phenomenon can be explained by considering the effect of added solute molecules on the liquid's vaporization and condensation processes. To vaporize, solvent molecules must be present at the surface of the solution....
27.1K
Vapor Pressure
35.1K
When a liquid vaporizes in a closed container, gas molecules cannot escape. As these gas phase molecules move randomly about, they will occasionally collide with the surface of the condensed phase, and in some cases, these collisions will result in the molecules re-entering the condensed phase. The change from the gas phase to the liquid is called condensation. When the rate of condensation becomes equal to the rate of vaporization, neither the amount of the liquid nor the amount of the vapor...
35.1K
Cholinergic Receptors: Nicotinic
2.9K
Nicotinic receptors are ligand-gated ion channels that are activated by acetylcholine and nicotine. Upon activation, they cause a rapid increase in the permeability of cells to K+, Na+, and Ca2+, followed by depolarization and excitation. They are in the autonomic ganglia, skeletal neuromuscular junction, CNS, and adrenal medulla.
There are two types of nicotinic receptors: neuromuscular (NM/NM/N1) and neuronal (NN/NN/N2). The two families differ based on their location and selectivity to...
There are two types of nicotinic receptors: neuromuscular (NM/NM/N1) and neuronal (NN/NN/N2). The two families differ based on their location and selectivity to...
2.9K
Drug Regulation
1.4K
Drug regulation encompasses the management of drug usage by evaluating its safety and efficacy through assessments conducted by regulatory authorities. Regrettably, the history of drug regulation is marred by several catastrophic events. One such incident is the Elixir Sulfanilamide tragedy, in which the toxic compound diethyl glycol was included in a sweet-tasting medication, leading to numerous fatalities. This event prompted the enactment of the Food, Drug, and Cosmetic Act in 1938. Under...
1.4K
