熟悉一个想法是否会影响它的评价?
Anne Greul1, Tim G Schweisfurth2, Christina Raasch3,4
1Independent researcher, Munich, Germany.
PloS one
|July 5, 2023
概括
组织往往无法创新,因为评估人员更喜欢熟悉的想法而不是新的想法. 主观的熟悉性,而不仅仅是客观的新性,影响了想法评估,影响了创新的成功.
科学领域:
- 认知心理学 认知心理学
- 创新管理 创新管理
- 组织行为 组织行为
背景情况:
- 组织的目标是颠覆性创新,但经常失败.
- 失败的一个关键原因是寻求新的想法和喜欢熟悉的想法之间的冲突.
- 现有的研究强调了对客观新性的偏见,忽视了主观新性的影响.
研究的目的:
- 调查主观熟悉对创新的想法评估的影响.
- 探索一个想法对评估者来说是多么陌生的程度如何影响其评估.
- 了解阻碍激进创新的认知偏见.
主要方法:
- 这项研究采用了两个实地研究和一个实验室实验.
- 它借鉴了关于仅仅暴露效应的心理学和营销研究.
- 分析了基于主观熟悉的想法评估.
主要成果:
- 结果表明,熟悉一个想法会对其评估结果产生积极的影响.
- 主观的新奇性或不熟悉性可能导致有偏见的评估.
- 仅仅暴露效应在创新评估中起着重要作用.
结论:
- 主观熟悉是创新评估的一个关键因素,经常被忽视.
- 与熟悉相关的认知偏见可以阻碍采用真正新的想法.
- 了解这些偏见对于改善创新过程和成果至关重要.
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