环境自我认同,自我效能以及绿色论领袖的出现:一项探索性研究
Wei-Ting Chen1, Ming-Huei Hsieh1
1Department of International Business, National Taiwan University, 8F., No. 1, Sec. 4, Roosevelt Rd., Da'an Dist., Taipei City 106319, Taiwan (R.O.C.).
普通人可以通过发展环境自我认同和自我效能,成为有影响力的绿色意见领袖 (GOL). 本研究确定了关键因素,并提供了培养更多社会环境影响的GOL的策略.
科学领域:
- 环境科学 环境科学
- 社会心理学 社会心理学
- 沟通研究 沟通研究
背景情况:
- 环境问题是全球日益关注的问题.
- 个人影响力在数字时代得到了扩大,突出了公民主导的环境倡导的潜力.
- 了解绿色意见领袖 (GOL) 的形成对于促进广泛的环境行动至关重要.
研究的目的:
- 研究将普通人转化为绿色意见领袖 (GOL) 的因素和过程.
- 确定有助于发展环境自我认同和相关自我效能的核心组成部分.
主要方法:
- 在台湾的三个当地山地徒步旅行社的参与者观察.
- 长期跟踪和非结构化的深入采访,对五名被认定为GOL的登山者进行了深入采访.
主要成果:
- 环境自我认同和社会和营销能力的自我有效性是成为GOL的关键.
- 确定了四个构成环境自我认同的基本要素:对大自然的爱,环境意识,环境自我效能和自然自我认同.
结论:
- 发展环境自我认同和自我效能是创造绿色意见领袖的关键.
- 该研究提供了可行的策略,用于培养更多的GOL,以推动社会环境变化.
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