奥地利的民族中心主义 - 历史数据
1University of Glasgow, Adam Smith Business School and LUT University, Finland.
Data in brief
|July 6, 2023
概括
本研究介绍了自1993年以来的奥地利消费者民族中心主义历史数据. 这些数据集,包括规模开发和验证,为人们对外国产品的看法提供了洞察力.
科学领域:
- 消费者行为 消费者行为
- 营销研究 营销研究 研究
- 心理学 心理学 心理学
背景情况:
- 消费者民族中心主义,认为国内产品优越,影响购买决策.
- 关于消费者民族中心主义的历史数据为了解市场动态提供了有价值的背景.
- 奥地利的背景为消费者对外国产品的态度提供了一个独特的视角.
研究的目的:
- 介绍奥地利消费者民族中心主义的三个相互连接的历史数据集.
- 为奥地利消费者民族中心主义量表 (CETSCALE) 的规模开发和验证提供数据.
- 为了进一步研究奥地利消费者民族中心主义的先例和后果.
主要方法:
- 数据集1 (cet-dev):对奥地利1993年人口的配额抽样 (n=1105) 进行规模开发,复制和扩展US-CETSCALE.
- 数据集2 (cet-val):用于规模验证的1993-1994年奥地利人口的代表性抽样 (n=1069).
- 数据集3 (cet-xtrmgrp):用于极端组验证的雪球采样 (n=105名军队成员,n=72名公司成员).
主要成果:
- 这些数据集提供了奥地利消费者民族中心主义的全面历史记录.
- 建立并验证了奥地利版本的CETSCALE.
- 能够识别1993年消费者对外国制造产品的看法.
结论:
- 提出的数据集对于历史分析和未来关于消费者民族中心主义的研究有价值.
- 数据可以重复用于因子分析程序和测试有关消费者行为的假设.
- 将这些数据与当代数据集汇集起来,可以揭示消费者种族中心主义的趋势.
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