消费者对使用LED照明技术的室内农业的反应以及提供有关信息的影响
Yuki Yano1, Atsushi Maruyama1, Na Lu2
1Department of Food and Resource Economics, Graduate School of Horticulture, Chiba University, Chiba 271-8510, Japan.
Heliyon
|July 7, 2023
概括
紫色LED照明不会显著影响消费者对室内垂直农业的看法. 通过教育消费者了解人工光培养背后的科学,提高了垂直种植产品的接受度.
科学领域:
- 农业科学 农业科学
- 园艺科学 园艺科学
- 消费者心理学 消费者心理学
背景情况:
- 使用人工光的室内垂直农业是应对食品生产挑战的越来越多的解决方案.
- 消费者对在人工环境中种植的作物存在担忧,紫色LED照明可能会加剧这种担忧.
- 了解消费者对垂直农场紫色LED照明的看法至关重要,因为这些系统变得越来越明显.
研究的目的:
- 评估紫色LED照明是否与白色照明相比,对消费者对室内垂直农业的看法产生负面影响.
- 调查提供有关人工光种植的科学信息是否可以提高消费者接受度.
- 确定影响消费者喜欢室内垂直农业的个人因素.
主要方法:
- 一个基于网络的问卷被分发给961名日本受访者.
- 数据分析采用差异分析和有序试验模型.
- 根据照明颜色评估了消费者的感知,并提供了科学信息.
主要成果:
- LED照明的颜色对消费者对室内垂直农业的看法产生了很小的影响.
- 在人工光下解释植物生长的科学原理显著增强了消费者的感知.
- 个人因素,如对食品安全的信任和垂直农业的意识影响了接受.
结论:
- 消费者对室内垂直农业的接受更多地受到科学理解的影响,而不是LED灯光的颜色.
- 解释人工光培养机制的教育举措对于改善公众感知的重要.
- 建议增加消费者与垂直农业技术的互动和知识.
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