慈善捐赠:框架和信息的作用
Claudia Keser1,2, Hartmut Kliemt3, Maximilian Späth4
1Department of Economics, University of Goettingen, Göttingen, Germany.
PloS one
|July 11, 2023
概括
当被要求"接受"时,捐赠者会给予更多,而不是"给予". 提供慈善信息减少了这种框架效应,鼓励不管决策框架如何,更一致的捐赠行为.
科学领域:
- 行为经济学是一种行为经济学.
- 决策科学 决策科学 决策科学
- 慈善捐赠研究 慈善捐赠 研究
背景情况:
- 了解捐赠者的行为对于非营利性的可持续性至关重要.
- 框架效应可以显著影响财务决策,包括慈善捐款.
- 信息提供是缓解认知偏见的关键因素.
研究的目的:
- 检查框架 (给予与接受) 对货币分配决策的影响.
- 调查有关慈善机构的不同信息水平如何影响这些决定.
- 为了确定信息是否可以缓解捐赠中观察到的框架效应.
主要方法:
- 参与者在自己和一个慈善机构之间分配了一个固定的货币捐赠.
- 决策分为两个框架:给予和接受.
- 关于慈善机构的信息水平有系统地变化.
主要成果:
- 与"给予"框架相比,在"接受"框架中观察到的捐赠金额明显更高.
- 随着有关慈善机构提供的信息量增加,框架效应的幅度下降.
- 更多的信息导致了在两个框架中更一致的分配决定.
结论:
- 决策的框架显著影响慈善捐赠金额.
- 提供有关慈善机构的详细信息可以有效地减少框架效应的影响.
- 这凸显了透明度和信息在促进公平的捐助者决策方面的重要性.
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