使用行为设计和变革理论将通信解决方案集成到印度的卫生系统中:演变,证据和实践中的经验教训
Priyanka Dutt1, Anna Godfrey2, Sara Chamberlain1
1BBC Media Action India, New Delhi, India.
Integrated healthcare journal
|July 13, 2023
概括
比哈尔的一项综合移动健康计划改善了生殖,孕产妇,新生儿和儿童健康. 基尔卡里和移动学院等关键服务在全国范围内扩展,提高了医疗保健的获取.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 数字健康数字健康
背景情况:
- 2011-2019年,印度比哈尔州实施了一项综合通信计划.
- 它使用大众媒体,社区活动和移动健康 (mHealth) 服务解决了生殖,孕产妇,新生儿和儿童健康 (RMNCH).
研究的目的:
- 描述该计划以人为中心的变化理论.
- 思考如何将mHealth服务与卫生系统集成.
- 讨论健康通信解决方案在导航医疗保健系统中的影响.
主要方法:
- 共同设计了四个移动健康服务:移动学院,移动昆吉,基尔卡里和GupShup Potli.
- 评估包括定性研究,随机对照试验和二次数据分析.
- 该研究汇集了2013年至2020年期间进行的各种评估的关键发现.
主要成果:
- 移动Kunji和GupShup Potli扩展到有限数量的州.
- 印度政府在全国范围内采用了基尔卡里和移动学院,并在2019年之前扩展到另外12个州.
- 这篇文章讨论了数字和非数字通信在支持医疗保健导航中的作用.
结论:
- 综合的mHealth沟通策略可以支持家庭在导航医疗保健系统.
- 成功扩展RMNCH干预需要与政府卫生系统保持一致.
- 数字和非数字健康沟通解决方案在改善健康结果方面发挥着至关重要的作用.
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