质疑药丸:社交媒体时代不断增长的不信任和健康风险观念的重塑
Anna Schneider-Kamp1, Jennifer Takhar2
1Department of Business & Management, University of Southern Denmark, Odense, Denmark.
Social science & medicine (1982)
|July 13, 2023
概括
社交媒体正在重塑年轻女性对口服避孕药风险的看法,将重点从药物安全转移到个人福祉. 这一趋势影响了避孕选择,并挑战了医疗权威.
科学领域:
- 健康和疾病的社会学
- 数字健康传播数字健康传播
- 生殖健康行为行为
背景情况:
- 自1960年以来,联合口服避孕药一直是主要的可逆避孕药.
- 近年来,西欧年轻女性的处方率有所下降,这与社交媒体的使用增加相吻合.
研究的目的:
- 研究年轻女性改变避孕选择背后的机制.
- 探索社交媒体在影响人们对口服避孕药的看法方面的作用.
主要方法:
- 探索性在线观察. 在线观察.
- 与德国和丹麦的19名参与者进行了深入采访.
主要成果:
- 社交媒体重塑了对避孕药的风险认知,强调个人身体,精神和社会福祉,而不是药物的可靠性.
- 社交媒体有助于剥夺医疗保健专业人员的合法性,并提升同行影响力.
- 这些发现被综合成一个框架,用于在数字时代形成健康态度.
结论:
- 社交媒体极大地影响了年轻女性与避孕有关的健康决策.
- 医疗权威的侵蚀被社交媒体平台放大.
- 了解这些动态对于公共卫生传播策略至关重要.
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