发展市场塑造策略,以促进发展中国家获得基本医疗产品的机会,以艾滋病毒自我检测为案例研究
Jian Yang1,2, Xiangning Feng1,2, Shuduo Zhou1,2
1Department of Global Health, School of Public Health, Peking University, 38 Xue Yuan Road, Haidian District, Beijing, 100191, China.
Global health research and policy
|July 13, 2023
概括
塑造市场战略对于改善低收入国家获得基本医疗产品的机会至关重要. 这一框架有助于确保为所有人群提供负担得起,可获得和质量可靠的健康产品.
科学领域:
- 全球健康 全球健康
- 卫生经济学 卫生经济学
- 卫生政策 卫生政策
背景情况:
- 随着COVID-19大流行,全球南方地区的健康不平等和获得基本医疗产品的差距显现出来.
- 发展中国家面临着对健康的重大融资缺口,预计到2030年每年将达到3710亿美元.
- 医疗产品的有限获取不成比例地影响弱势群体,增加感染和死亡率.
研究的目的:
- 提出一个塑造市场的干预框架,以改善低收入和中等收入国家获得基本医疗产品的机会.
- 将市场塑造策略定义为有目的的干预,以促进全球卫生产品的开发,生产,供应和分销.
- 引导政府,国际组织和非政府组织最大限度地获得负担得起,可访问,创新,可持续和质量保证的医疗产品.
主要方法:
- 该研究提出了市场塑造干预措施的战略框架.
- 它将市场塑造定义为有目的的活动,以影响医疗保健产品的市场力量.
- 该框架强调利用关键市场驱动因素,并考虑各种干预形式 (扩张,破坏,维护,收缩).
主要成果:
- 市场塑造可以使必要的医疗产品更实惠,更容易获得,更有创新性,更可持续,更有质量保障.
- 有效的市场塑造需要动态,互动和不断变化的市场力量来满足未满足的医疗需求.
- 不同的市场塑造干预措施应适应特定的目标和问题.
结论:
- 塑造市场策略对于解决健康不平等问题和确保公平获得医疗产品至关重要.
- 涉及关键利益相关者的协作方法对于有效和富有成效的市场塑造干预措施至关重要.
- 拟议的框架为决策者提供了一份战略指南,以加强全球卫生安全和产品可访问性.
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