了解基于智能扬声器的调查对沉浸式消费者测试小组成员经验的影响
Ashley M Soldavini1, Hamza Diaz2, John M Ennis2
1Department of Food Science & Technology, The Ohio State University, 2015 Fyffe Rd., Columbus, OH 43210, USA.
Foods (Basel, Switzerland)
|July 14, 2023
概括
传统的计算机调查在沉浸式感官测试中比智能扬声器调查问卷更具吸引力和可用性. 需要进一步的研究来改进智能扬声器技术,以提高生态有效性和小组成员的体验.
科学领域:
- 感官科学 感官科学
- 人与计算机的交互
- 消费者研究 消费者研究
背景情况:
- 沉浸式技术旨在通过重新引入环境背景来改进感官测试.
- 智能扬声器问卷正在探索,以提高小组成员的参与度和生态有效性.
研究的目的:
- 评估智能扬声器问卷对面议员沉浸式感官测试经验的影响.
- 为了比较传统计算机调查与两种智能扬声器调查格式的参与度和可用性.
主要方法:
- 参与者完成了一项沉浸式感官测试,使用基于计算机的调查,直接翻译智能音箱调查和优化智能音箱调查.
- 使用参与调查问卷 (EQ) 来评估参与度.
- 用户可用性是使用系统可用性尺度 (SUS) 来衡量的.
主要成果:
- 传统的基于计算机的调查比智能扬声器的方法更具吸引力 (p < 0.001) 和可用性 (p < 0.001).
- 在两种智能扬声器调查格式之间,在参与度或可用性方面没有发现显著差异 (p = 0.803和p = 0.577).
结论:
- 目前智能扬声器调查优化不足以提高沉浸式感官测试中的参与度或可用性.
- 需要进一步开发,以提高智能扬声器调查的对话能力,以便在研究环境中有效使用.
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