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在年轻消费者中探索食物浪费的原因和潜在解决方案
Jesper Clement1, Gitana Alenčikienė2, Inkeri Riipi3
1Department of Marketing, Copenhagen Business School, 2000 Copenhagen, Denmark.
Foods (Basel, Switzerland)
|July 14, 2023
概括
年轻消费者表现出态度-行为差距,导致大量的食物浪费. 这项研究确定了关键决定因素,并提出了针对购物和厨房习惯的干预措施,以减少浪费.
科学领域:
- 消费者行为 消费者行为
- 环境研究 环境研究
- 食品科学 食品科学 食品科学
背景情况:
- 年轻消费者表达了对环境的关注,但表现出了态度和行为的差距.
- 这种差距导致了大量的食物浪费,特别是在高收入国家.
- 在这个人口群体中,了解食物浪费的决定因素至关重要.
研究的目的:
- 调查高收入国家的年轻消费者中食物浪费的发生情况.
- 确定影响这一群体食物浪费行为的主要因素.
- 提出有针对性的干预措施,以减轻食物浪费.
主要方法:
- 用九个重点小组进行定性研究.
- 在2021-2022年期间在立陶宛,芬兰和丹麦进行数据收集.
- 关于食物浪费和态度-行为差距的文献综述.
主要成果:
- 确定了四个关键的干预领域:特殊场合,食品质量评估,厨房习惯和购物习惯.
- 研究结果突出了导致食物浪费的特定行为模式.
- 该研究为制定有针对性的战略提供了基础.
结论:
- 解决年轻消费者的态度和行为差距需要多方面的干预措施.
- 干预措施应侧重于食品管理的实际方面,从购物到消费.
- 建议进行进一步的研究,以完善和测试这些建议的解决方案.
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