两个观众的故事:为两个不同的拉丁裔观众进行形成性研究和活动开发,以改善COVID-19预防行为
Dianna Bonilla Altera1, Imani Cabassa1, Genevieve Martinez-Garcia1
1ICF, Reston, VA 20190, USA.
Healthcare (Basel, Switzerland)
|July 14, 2023
概括
定制的COVID-19消息对拉丁裔人口至关重要. 了解不同群体的独特动机和障碍,例如拉丁裔和移民工人,可以提高参与度和健康公平性.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 健康差异 在健康上的差异
背景情况:
- COVID-19大流行加剧了美国拉丁裔人口中现有的健康差异.
- 现有的西班牙语COVID-19教育材料忽视了特定细分市场的激励因素和障碍.
- 在美国拉丁裔社区内,种族和民族健康差异仍然存在.
研究的目的:
- 评估不同拉丁裔受众群体的流行体验,预防行为和健康新闻消费.
- 确定拉丁裔人口中影响健康决策的独特动机和障碍.
- 为不同的拉丁裔社区制定有针对性的健康传播策略提供信息.
主要方法:
- 进行了五个在线焦点小组,分为两个不同的领域:一般拉丁裔个人和拉丁裔移民工人.
- 评估了参与者的流行病导航,参与预防行为和健康新闻消费模式.
- 分析了定性数据,以了解细分特定的经验和观点.
主要成果:
- 拉丁裔受众普遍表现出更高的社会资本,但对疫苗怀疑.
- 拉丁裔移民工人认为疫苗接种对就业和家庭健康至关重要.
- 对于每一个细分领域,就COVID-19预防而言,确定了不同的动机和障碍.
结论:
- 针对不同的受众群体量身定制的超专注的健康信息对于最大限度的影响至关重要.
- 有效的健康沟通需要理解和响应不同人群的独特经验.
- 解决健康差异需要文化和环境相关的公共卫生干预措施.
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