调查数据评估消费者行为和可持续服装的消费模式:关于消费者意识水平的研究
Manish Mishra1, Rohit Kushwaha1, Nimit Gupta2
1Amity Business School, Amity University Uttar Pradesh, Lucknow, India.
Data in brief
|July 17, 2023
概括
关于可持续服装的消费者意识和行为在北方邦进行了研究. 调查结果突出了影响环保时尚选择购买决策的关键因素.
科学领域:
- 消费者行为研究 消费者行为研究
- 可持续时尚研究 可持续时尚研究
- 环境心理学 环境心理学
背景情况:
- 全球越来越重视环境意识.
- 在各个部门对环保产品的需求不断增加.
- 对印度特定地区消费者对可持续服装态度的理解有限.
研究的目的:
- 评估消费者对可持续服装的认识.
- 调查关于可持续服装选择的消费者行为.
- 确定影响采用可持续时尚的因素.
主要方法:
- 在2022年至2023年期间,在北方邦的五个主要城市 (卢克诺,坎普尔,阿格拉,瓦拉纳西,梅鲁特) 进行了现场调查.
- 通过使用纸质问卷进行面对面采访,从384名受访者收集了数据.
- 统计分析包括描述性统计,相关性,ANOVA和使用SPSS版本22的回归.
主要成果:
- 分析显示,在被调查的城市中,消费者对可持续服装的认识水平各不相同.
- 消费者行为受到感知质量,价格敏感性和环境关注等因素的重大影响.
- 人口统计因素也在塑造人们对可持续时尚的态度和购买意图方面发挥了作用.
结论:
- 需要有针对性的宣传活动,以促进北方邦的可持续服装.
- 教育消费者了解可持续时尚的好处和可用性,可以推动行为变化.
- 建议进行进一步的研究,以探索营销策略对可持续服装消费的影响.
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