对于公众人物来说,在Twitter上分享负面表达的次数比普通用户更高
Jonas P Schöne1,2,3, David Garcia4,5,6, Brian Parkinson1
1Department of Experimental Psychology, University of Oxford, Oxford, Oxfordshire OX2 6NW, UK.
PNAS nexus
|July 17, 2023
概括
来自公众人物的负面社交媒体帖子比普通用户的帖子更容易被分享. 这是由于他们的追随者数量更大,以及他们的内容的政治性质,影响了病毒的消极性.
科学领域:
- 社交媒体研究 社交媒体研究
- 计算社会科学 计算社会科学
- 通信研究 通信研究
背景情况:
- 社交媒体用户往往会发布更积极的内容.
- 然而,负面内容倾向于更频繁地共享.
- 之前的研究重点是基于内容的心理因素来分享负面内容.
研究的目的:
- 调查内容制作人是否影响社交媒体负面内容的共享.
- 检查公众人物在传播负面内容中的作用.
- 识别用户特征,放大负面帖子的共享.
主要方法:
- 对公众人物与普通用户共享模式的比较分析.
- 统计建模用于评估用户特征对内容共享的影响.
- 对社交媒体数据的分析,重点关注情绪调和用户属性.
主要成果:
- 负面内容的增加与与普通用户相比,公众人物的分享量大幅增加相关.
- 追随者数量 (领带强度) 和政治推特的比例解释了这一效应.
- 公众人物的消极情绪比普通用户的消极情绪更为蔓延.
结论:
- 内容制作人的特点,特别是公众人物的特点,显著影响了负面社交媒体内容的病毒性.
- 追随者数和政治内容是扩大公众人物负面帖子共享的关键驱动因素.
- 调查结果为缓解负面在线内容传播的策略提供了信息.
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