解决病毒医疗谣言和虚假或误导性信息
Hussain S Lalani1, Renée DiResta2, Richard J Baron3
1ThisIsOurShot and VacunateYa, Los Angeles, California, and Program on Regulation, Therapeutics, and Law (PORTAL), Division of Pharmacoepidemiology and Pharmacoeconomics, Department of Medicine, Brigham and Women's Hospital and Harvard Medical School, Boston, Massachusetts (H.S.L.).
Annals of internal medicine
|July 17, 2023
概括
打击社交媒体上的医学错误信息需要了解在线生态系统和用户激励. 随着COVID-19的蔓延,人们需要持续的资金和新的公共卫生基础设施来抵制危险的健康谣言.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通 卫生沟通
- 数字健康数字健康
背景情况:
- 社交媒体上医疗谣言和错误信息的快速传播对公众健康构成重大威胁,特别是在卫生危机期间.
- 了解复杂的信息生态系统,社交媒体网络动态以及用户/平台激励因素对于有效的干预至关重要.
- COVID-19大流行作为一个关键的案例研究,揭示了媒体监控和反消息努力的潜力和挑战.
研究的目的:
- 分析媒体监控和反信息在应对COVID-19大流行期间医疗错误信息中的作用.
- 描述像ThisIsOurShot和VacunateYa这样的具体倡议在传播准确的健康信息方面的努力.
- 确定教训,并为未来的公共卫生通信基础设施提出战略.
主要方法:
- 对媒体监控和反消息倡议 (ThisIsOurShot, VacunateYa) 的案例研究分析.
- 检查社交媒体信息生态系统和驱动激励机制.
- 审查在打击医疗谣言和错误信息方面的挑战和成功.
主要成果:
- COVID-19大流行表明了有针对性的反消息的有效性,但也暴露了重大挑战.
- 可持续和可扩展的项目需要在地方和国家层面上进行大量的金融投资.
- 现有的模式,如信息共享和分析中心,为公共卫生信息基础设施提供了潜在的框架.
结论:
- 解决病毒医疗谣言和错误信息需要一个强大的,协调的公共卫生基础设施,适应数字时代.
- 需要进行政策和监管改革,以管理当前信息生态系统带来的风险.
- 为了建立和维持有效的打击健康错误信息的计划,必须做出重大财务承诺.
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