市场信任:基于SIoT的智能市场的基于区块链的信任评估模型
Rabia Latif1, Bello Musa Yakubu2, Tanzila Saba3
1Artificial Intelligence and Data Analytics Laboratory (AIDA), College of Computer and Information Sciences (CCIS), Prince Sultan University, 11586, Riyadh, Saudi Arabia. rlatif@psu.edu.sa.
Scientific reports
|July 18, 2023
概括
市场信任模型增强了对社会物联网 (SIoT) 智能市场的信任评估. 这种基于区块链的方法提高了购买者选择值得信赖的卖家的安全性和效率.
科学领域:
- 计算机科学 计算机科学
- 信息安全 信息安全
- 物联网的物联网,就是物联网.
背景情况:
- 信任对于社交物联网 (SIoT) 智能市场中的安全可靠交易至关重要.
- 在SIoT中现有的信任评估方法容易受到卖方不诚实的影响,影响系统完整性.
- 需要进行强有力的信任评估,以减轻在线交易环境中恶意行为者带来的风险.
研究的目的:
- 介绍MarketTrust模型,这是一个基于区块链的新框架,用于对物联网智能市场的信任评估.
- 开发一个全面的信任评估系统,整合熟悉,个人互动和公众的看法.
- 提高SIoT环境中信任评估的安全性,可行性和有效性.
主要方法:
- 开发了一个基于区块链的市场信任模型,包括三个信任组件:熟悉性,个人互动和公众认知.
- 设计了一个概念模型和评估技术,将这些组件合并为一个全球信任值.
- 进行实验以评估模型的安全性,可行性和有效性与基准模型相比.
主要成果:
- 与基准模型相比,MarketTrust模型获得了21.99%的更高的信任评分.
- 在信任评估中的平均延迟时间降低了47.698%.
- 有效地减少了恶意行为,提高了买家在选择卖家方面的信心.
结论:
- 市场信任模型为SIoT智能市场的信任评估提供了一种高效可靠的解决方案.
- 区块链集成增强了信任评估的安全性和可靠性.
- 拟议的框架使买家能够做出明智的决定,并减轻与不诚实的卖家相关的风险.
相关概念视频
02:06Social Exchange Theory
34.6K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
34.6K
01:29Issues And Trends In Healthcare Delivery System
5.7K
The issues and trends in healthcare delivery are constantly changing. The COVID-19 pandemic is one recent issue that wreaked havoc on healthcare systems, causing a shortage of healthcare workers, high demand for medicines and supplies, and increased medical expenditure due to a lack of insurance. Other issues include rising healthcare costs and care fragmentation.
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
5.7K
00:52Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
03:00Self-Evaluation: Self-Enhancement and Self-Verification
5.2K
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
5.2K
02:16Stereotype Content Model
14.8K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.8K
01:24Confidence Coefficient
7.7K
The confidence coefficient is also known as the confidence level or degree of confidence. It is the percent expression for the probability, 1-α, that the confidence interval contains the true population parameter assuming that the confidence interval is obtained after sufficient unbiased sampling; for example, if the CL = 90%, then in 90 out of 100 samples the interval estimate will enclose the true population parameter. Here α is the area under the curve, distributed equally under...
7.7K