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"澳大利亚干细胞"网站的参与设计和评估,以提供复杂的健康知识:混合方法研究研究
Patrick Cheong-Iao Pang1, Megan Munsie2,3, Shanton Chang4
1Faculty of Applied Sciences, Macao Polytechnic University, Macao, Macao.
Journal of medical Internet research
|July 20, 2023
概括
一个重新设计的网站有效地提供干细胞信息,提高用户参与度,并提供值得信赖的健康选择. 参与式设计为全球观众增强复杂的科学传播.
科学领域:
- 生物医学科学 生物医学科学
- 卫生沟通健康沟通
- 网站设计 网站设计
背景情况:
- 互联网是健康信息的主要来源.
- 不一致和不可靠的干细胞治疗信息在网上普遍存在.
- 需要基于证据的工具来指导用户选择干细胞.
研究的目的:
- 重新设计一个澳大利亚网站,提供可靠的干细胞研究信息.
- 通过参与式设计方法来应对干细胞错误信息.
- 评估重新设计的网站在传递复杂的科学信息方面的有效性.
主要方法:
- 针对12名用户进行了重点小组和采访,以确定信息需求.
- 根据用户反设计了一个新的网站版本.
- 分析了180天的谷歌分析数据,以比较网站的性能.
主要成果:
- 经过重新设计的网站吸引了全球观众.
- 用户参与度增加,每个会话的页面阅读量显著增加 (+110.8%) 和会话持续时间 (+22.9%).
- 跳出率大幅下降 (-97.2%),表明用户保留率有所改善.
结论:
- 参与式设计有效地解决了脆弱的全球受众的知识差距.
- 网站重新设计提高了科学和健康信息的性能和参与度.
- 学习可以为未来的网站设计提供可靠的干细胞研究和治疗信息.
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