关于含糖水果饮料的自然权利要求:与美国父母的随机实验
Marissa G Hall1, Ana Paula C Richter2, Phoebe R Ruggles3
1Department of Health Behavior, Gillings School of Global Public Health, The University of North Carolina at Chapel Hill, Chapel Hill, North Carolina; Lineberger Comprehensive Cancer Center, The University of North Carolina at Chapel Hill, Chapel Hill, North Carolina; Carolina Population Center, The University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
American journal of preventive medicine
|July 22, 2023
概括
食品标签上的"天然"等声明可能会影响父母购买水果饮料的决定. 这些说法增加了购买意图,使饮料看起来更健康,并掩盖了添加糖的含量.
科学领域:
- 食品营销和消费者行为
- 营养科学与公共卫生
背景情况:
- 食品产品声明,特别是"天然",在美国基本上不受监管.
- 了解这些说法对消费者认知和购买行为的影响对于公共卫生至关重要.
研究的目的:
- 调查"天然"和"100%纯天然"声称对父母对水果饮料的看法和购买意图的影响.
- 确定这些声明影响消费者行为的机制.
主要方法:
- 一项随机对照试验,涉及1078名美国2至12岁儿童的父母.
- 参与者被指派查看一种含有"天然"主张",100%纯天然"主张或没有主张的水果饮料 (对照).
- 父母报告了他们对水果饮料的意图和看法,使用标准化秤.
主要成果:
- 与对照组相比",天然"和"100%纯天然"的说法都显著增加了家长购买果汁饮料的意图.
- 具体而言",天然"的说法增强了人们对饮料健康性的看法.
- 索赔减少了家长认为饮料含有添加糖的可能性,并降低了他们的估计糖含量.
结论:
- "天然"食品宣称可以提高产品的吸引力和感知到的健康益处,可能会误导消费者.
- 关于营养含量,特别是添加糖的误解是增加购买意向的关键驱动因素.
- 需要加强对"天然"声明的监管监督,以减轻消费者误解,并促进知情的食品选择.
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