对主题公园排队管理的分析,引入快速通行系统
1College of Landscape Architecture, Fujian Agriculture and Forestry University, Fuzhou, 350002, China.
Heliyon
|July 24, 2023
概括
通过Fast Pass系统优化主题公园排队管理可以提高游客满意度和公园利. 这一战略平衡了游客体验和运营商收入,为主题公园提供了双赢的解决方案.
科学领域:
- 运营研究 运营研究
- 旅游管理 旅游管理
- 行为经济学是一种行为经济学.
背景情况:
- 长时间的等待时间大大损害了主题公园游客的体验.
- 提高游客满意度是主题公园经营者面临的关键挑战.
- 有效的队列管理策略对于主题公园的成功至关重要.
研究的目的:
- 开发一个配备快速通行证系统的主题公园排队模式.
- 根据利最大化,为Fast Pass系统推出最佳的定价策略.
- 分析Fast Pass系统对游客满意度和公园利能力的影响.
主要方法:
- 为有异质游客的主题公园开发数学队列模型.
- 将游客满意度 (旅行实用性) 整合到目标功能中.
- 对Fast Pass系统的利最大化下平衡结果的分析.
主要成果:
- 快速通行证系统,当优化利时,可以同时提高游客满意度和主题公园利.
- 该模型表明,利最大化的快速通道策略会为运营商带来更可接受的结果.
- 上海迪士尼主题公园作为该模型应用的案例研究.
结论:
- 实施战略性定价的Fast Pass系统是平衡游客满意度和运营利能力的可行解决方案.
- 开发的排队模型为优化主题公园运营提供了一个框架.
- 这种方法为游客和主题公园管理层提供了互惠的结果.
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