了解绿色忠诚度:基于文献计量和内容分析的文献综述
Na Zhang1, Mingxuan Guo1, Xing Bu2
1School of Economics and Management, Beijing Information Science and Technology University, China.
Heliyon
|July 24, 2023
概括
这项研究阐明了绿色忠诚度,这是消费者行为和环境可持续性的关键因素. 它分析了236篇文章,绘制了研究趋势,并为未来关于绿色忠诚度的研究提供了指导.
科学领域:
- 消费者行为 消费者行为
- 环境可持续性 环境可持续性
- 营销研究 营销研究 研究
背景情况:
- 绿色忠诚度显著影响消费者购买意图和生态可持续性.
- 现有的关于绿色忠诚度的研究是分散的,需要一个整合的概述.
- 了解绿色忠诚度对于推动可持续商业实践至关重要.
研究的目的:
- 系统地审查和澄清绿色忠诚的概念内容,结构和测量.
- 通过图书统计分析,确定研究热点和绿色忠诚度的趋势.
- 为绿色忠诚领域的未来研究方向提供指导.
主要方法:
- 对绿色忠诚度研究的系统文献综述.
- 对2002年至2022年间发表的236篇文章进行了图书统计分析.
- 内容分析以确定理论基础,先例,结果和机制.
主要成果:
- 该研究综合了绿色忠诚的概念维度,结构组件和测量尺度.
- 图书识别分析揭示了过去二十年的关键研究主题和演变模式.
- 内容分析确定了绿色忠诚的理论基础,影响因素和后果.
结论:
- 本次审查巩固了关于绿色忠诚度的现有知识,提供了一个明确的概念框架.
- 这些发现强调了绿色忠诚对消费者行为和环境目标的重要性.
- 未来的研究应该建立在已识别的差距和新兴趋势上,以加深对绿色忠诚度的理解.
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