探索早期不适应性模式与冲动性和强迫性购买倾向之间的联系
Susana Rocha1,2, Xosé Manuel Fernández1, Yolanda Rodríguez Castro1
1Centre for Social and Organizational Studies (CEOS.PP), ISCAP - Porto Accounting and Business School, Polytechnic University of Porto, Porto, Portugal.
Frontiers in psychiatry
|July 24, 2023
概括
早期适应不良模式 (EMS) 在年轻人中显著影响冲动和强迫性购买. 过度警和抑制方案与购买倾向相关,而受损限制方案显示了相反的关系.
科学领域:
- 心理学 心理学 心理学
- 消费者行为 消费者行为
- 认知科学 认知科学
背景情况:
- 早期的适应不良模式 (EMS) 是童年形成的核心信念,持续到成年.
- 这些模式可能会影响决策过程,包括消费者行为.
- 了解EMS与购买倾向之间的联系可以为治疗干预提供信息.
研究的目的:
- 研究EMS与年轻人冲动和强迫性购买之间的关系.
- 探索与早期生活经验相关的消费者行为认知基础.
- 为了增加消费者行为的认知视角.
主要方法:
- 365名大学生参与的横截面研究设计.
- 在线调查使用年轻模式问卷,冲动购买倾向测量量尺度,里士满强迫购买量表和医院焦虑和抑郁量表.
- 多重线性分层回归分析以检查关联.
主要成果:
- 过度警和抑制计划的领域与冲动和强迫性购买倾向积极相关.
- 减值限额计划的领域显示与冲动和强迫性购买倾向有负面关联.
- 作为女性也是冲动和强迫性购买的预测因素.
结论:
- 电子商务系统,特别是过度警,抑制和受损的极限,与冲动和强迫性购买有关.
- 这些购买行为可能是对负面情绪的应对机制,寻求奖励或逃避自我意识.
- 内化完美主义和羞耻感可能进一步导致这些倾向.
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