在COVID-19大流行期间,用户对Facebook不友好的动机:调查研究研究
1School of Public Affairs, University of South Florida, Tampa, FL, United States.
JMIR human factors
|July 24, 2023
概括
由于政治评论和错误信息,许多Facebook用户在COVID-19大流行期间取消了其他人的友. 这种社交网站行为与依赖该平台的健康新闻和政治强度有关.
科学领域:
- 社会科学 社会科学 社会科学
- 公共卫生 公共卫生
- 沟通研究 沟通研究
背景情况:
- 在COVID-19大流行期间,社交网络网站 (SNS) 对于健康信息交换至关重要.
- 在线互动的增加给许多SNS用户带来了压力和冲突.
- 参与边界调节的用户,包括不做朋友,在他们的社交网络中管理与大流行有关的信息.
研究的目的:
- 为了检查COVID-19流行病的第一年期间Facebook的不友好.
- 了解社交网络网站用户如何管理他们围绕大流行信息的网络.
- 探索脱离朋友的动机,包括信息准确性和观点排除.
主要方法:
- 来自对1000名美国成年人进行代表性调查的824名活跃Facebook用户样本的分析.
- 利用逻辑回归模型来分析不友好的行为.
- 雇佣分层配额抽样,以确保根据人口统计和政治归属来确定美国人口的代表性样本.
主要成果:
- 31.7%的活跃Facebook用户由于COVID-19帖子而取消了账户的朋友.
- 脱离朋友的主要原因是政治评论 (23.2%) 和分享错误信息 (19.7%).
- 对于COVID-19新闻和政治强度而言,对Facebook的依赖预测了更高的不友善率.
结论:
- 无论是信息实用性的担忧还是政治因素,都导致了在疫情期间的不友好.
- 以实用利益为动机的不友善可能会改善信息体验,但在评估可信度时,党派偏见使这变得复杂.
- 该研究强调了信息质量,政治信仰和社交网络管理在社交网络网站上的复杂相互作用.
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