在TED演讲中讨论区块链应用:一种时尚的方法来理解区块链现象
Riccardo Bonazzi1, Heidi Gautschi2, Gianluigi Viscusi3,4
1University of Applied Sciences and Arts Western Switzerland (HES-SO), Sierre, Switzerland.
PloS one
|July 25, 2023
概括
区块链技术 区块链技术 区块链技术
科学领域:
- 技术与创新研究 研究 技术与创新研究
- 沟通研究 沟通研究
背景情况:
- 区块链技术最初支持比特币,已经引起了大量的关注.
- 除了加密货币和NFT之外的采用仍然有限,这表明发展的早期阶段.
- 了解公众和管理层对新兴技术的认识至关重要.
研究的目的:
- 分析区块链如何在TED和TEDx演讲中呈现.
- 识别常见的术语和话语的变化随着时间的推移.
- 了解非学术平台如何塑造对区块链的看法.
主要方法:
- 多方法方法结合了定性和大数据分析.
- 在TED和TEDx Talks中的演讲演讲的分析.
- 追踪区块链话语和术语的演变.
主要成果:
- TED/TEDx演讲经常集中在区块链上构建的产品/服务上,掩盖了技术本身.
- 话语将注意力从区块链的演变和应用转移到其市场表现.
- 不同程度的关注和专业知识伴随着不同的技术创新浪潮.
结论:
- 公众对区块链的理解可能更多是由其应用而不是其核心技术所塑造的.
- 新兴技术在受欢迎的平台上的框架可以影响被认为的采用和发展.
- 需要进一步的研究,以探索大众媒体对技术创新的感知的影响.
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