实验证据表明,浏览运动服会降低女性明确的身体形象态度和隐含的自尊
Ross C Hollett1, Melanie Challis1
1Psychology and Criminology, Edith Cowan University, Joondalup, Western Australia, Australia.
Body image
|July 25, 2023
概括
在线购买运动服对女性的身体形象和自我价值产生负面影响. 在最近的一项研究中,接触运动服装网站减少了积极的身体形象和自尊.
科学领域:
- 心理学 心理学 心理学
- 消费者行为 消费者行为
- 媒体研究 媒体研究
背景情况:
- 在线服装购物在女性中很普遍,影响身体形象和自我价值.
- 某些服装领域,特别是那些强调女性身体的服装,可能会对自我认知产生负面影响.
研究的目的:
- 调查在线运动服曝光与女性自我价值,身体形象,外表态度,情绪和凝视行为之间的关联.
- 检查在线服装购物对心理健康的自我报告和实验诱导的影响.
主要方法:
- 研究1:对399名女性进行了关于在线购物习惯,身体欣赏,自尊,外表比较和自我对象化的调查.
- 研究2:实验性设计,有126名女性被随机分配到浏览运动服,休服或家庭用品网站,并进行暴露前和暴露后的测量.
主要成果:
- 更长的运动服浏览时间与增加的外观比较,对肌肉的渴望和身体羞耻感相关.
- 对运动服网站的实验性暴露导致了积极的身体形象和隐含的自尊心的下降.
- 在实验条件下,没有观察到对身体凝视行为的显著影响.
结论:
- 在线购买服装,特别是运动服,与女性的负面身体形象和自尊心有关.
- 服装选择在不适应的身体形象和低自尊的发展中发挥着作用.
- 需要进一步研究在线时尚消费对心理影响.
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