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它们都不一样:体育场不同部门的出席率的决定因素
Angel Barajas1, Thadeu Gasparetto2
1Facultad de Ciencias Empresariales y Turismo, Universidad de Vigo, Ourense, Spain.
PloS one
|July 27, 2023
概括
这项研究表明,门票价格和结果的不确定性对体育门票需求的影响在各个体育场部门不同. 这些发现挑战了所有球迷购买门票的动机相同的假设.
科学领域:
- 体育经济学体育经济学
- 消费者行为分析 消费者行为分析
- 体育管理体育管理
背景情况:
- 之前的体育门票需求研究主要使用聚合数据.
- 这种综合性方法假设统一的粉丝动机影响门票购买.
- 在了解体育门票需求的特定部门决定因素方面存在差距.
研究的目的:
- 为了调查体育门票需求的决定因素是否在不同的体育场部门之间有所不同.
- 挑战在体育门票购买中对球迷行为统一的假设.
- 提供对影响特定粉丝群体出席率的因素的详细见解.
主要方法:
- 在马拉卡纳体育场对弗拉门戈和弗鲁米内斯 (2014-2019) 的巴西一级联赛主场比赛的分析.
- 利用常规最小平方 (OLS) 回归来为每个体育场部门建模个别方程.
- 在不同的座位/观景区中比较了关键决定因素对门票需求的影响.
主要成果:
- 经验证据表明,根据体育场的部门,门票价格对需求有很大影响.
- 结果的不确定性 (UoO) 在各个行业对门票需求的影响各不相同.
- 结果突显了粉丝对定价的反应和基于部门的匹配不确定性的异质性.
结论:
- 体育门票需求的决定因素在所有球迷或体育场部门中并不统一.
- 特定部门的分析对于准确建模和预测体育门票需求至关重要.
- 未来的研究应该在不同的体育环境中探索这些特定部门的动态.
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