相关实验视频

Updated: Jul 21, 2025

Usability Evaluation of Augmented Reality: A Neuro-Information-Systems Study

Usability Evaluation of Augmented Reality: A Neuro-Information-Systems Study

Published on: November 30, 2022

人工智能技术刺激对可持续消费行为的影响:来自中国林用户的证据

Ping Cao¹, Shuailong Liu¹

¹Shanghai Institute of Technology, College of Economics and Management, Shanghai 200235, China.

Behavioral sciences (Basel, Switzerland)

|July 28, 2023

概括

人工智能 (AI) 通过将在线习惯与离线行为联系起来,推动可持续消费. 在这里,我们可以看到AIAIAI.

科学领域:

环境科学环境科学
消费者行为消费者行为
人工智能的人工智能

背景情况:

全球快速增长加剧了资源枯竭和污染,增加了可持续发展的紧迫性.
可持续的消费行为对于通过减少排放和资源使用来实现可持续发展目标至关重要.
人工智能 (AI) 为环境保护提供了创新的解决方案,超越了传统的限制.

研究的目的:

调查人工智能刺激对客户可持续消费行为的影响.
探索客户感知价值和客户粘性在这种关系中的调解作用.
检查在线绿色习惯和线下可持续行动之间的联系.

主要方法:

刺激-生物体-反应 (S-O-R) 理论和计划行为理论 (TPB) 的应用.
在280名林用户的样本中采用回归分析和引导方法.
分析人工智能技术对可持续消费的影响,以感知价值和粘性为媒介.

主要成果:

在线绿色消费习惯和线下可持续行为之间发现了显著的"联系效应".
激情和可用性通过客户感知的价值和粘性积极影响线下可持续行为.
客户感知到的情感价值比社会价值 (β = 0.043; β = 0.038) 有更大的影响 (β = 0.121; β = 0.100).

结论:

像森林这样的人工智能驱动的平台有效地促进了可持续消费.
客户感知到的价值和粘性是人工智能可持续行为关系中的关键调解者.
未来的研究应该扩大样本,并纳入先进的方法,如大数据分析,以获得更深入的见解.

关键词:

森林 - - 一个森林.人工智能技术刺激的刺激客户的粘性客户的粘性客户感知的价值是客户感知的价值.可持续消费行为可持续消费行为

更多相关视频

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

相关概念视频

Stereotype Content Model

Stereotype Content Model

The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...

Naturalistic Observations

Naturalistic Observations

If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances...