在美国消费者中,优质雪茄与大型雪茄的使用情况的调查
Carson Smith1, Kristin Hiteman1, Cheryl Triplett1
1Battelle Public Health Research Center, Baltimore, MD, USA.
概括
这项针对大型制造业 (LMC) 和高级雪茄 (PC) 用户的研究发现,雪茄分类存在显著的不确定性和对健康风险的低估. 调查结果不支持对高级雪茄的限制较小的法规.
科学领域:
- 烟草控制研究 烟草控制研究
- 公共卫生 公共卫生
- 消费者行为分析分析
背景情况:
- 目前对大型制造雪茄 (LMC) 和高级雪茄 (PC) 的分类可能不准确地反映用户的行为或看法.
- 了解使用者的人口统计,购买习惯和风险感知对于有效的烟草控制策略至关重要.
研究的目的:
- 调查LMC和PC用户的吸烟行为,购买行为和风险感知.
- 评估自我分类与雪茄类型的既定标准之间的准确性.
- 为不同香烟产品的监管方法提供信息.
主要方法:
- 从市场研究小组中招募的250名参与者接受了基于互联网的问卷调查.
- 受访者根据既定的标准被归类为LMC或PC用户,并指出了差异.
- 数据分析侧重于LMC和PC用户之间的人口,行为和态度差异.
主要成果:
- 很大一部分用户在分类他们的雪茄类型时表现出不确定性.
- 高档雪茄 (PC) 用户报告收入更高,在线或从专业商店购买雪茄,与偏爱便利店的LMC用户不同.
- 在两组中都观察到高吸烟率 (52%) 和对健康风险的低估,女性参与度显著.
结论:
- 需要标准化的雪茄分类来准确地分类用户及其行为.
- 目前的趋势表明,雪茄市场的性别和使用模式可能会发生变化.
- 该研究没有发现证据支持对高级雪茄的限制性规定较小,因为观察到的风险和使用模式.
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