人们如何决定谁是正确的,当科学家群体不同意时
Branden B Johnson1, Marcus Mayorga1, Nathan F Dieckmann2
1Decision Research, Springfield, Oregon, USA.
概括
当传播者强调大多数科学共识,复制,信息质量和科学家经验时,公众对科学的信任就会增长. 这些因素有助于人们评估科学争议,并减少怀疑.
科学领域:
- 社会心理学 社会心理学
- 科学传播科学传播
背景情况:
- 科学争议可能会导致公众的怀疑和不遵守.
- 传播有关科学家表现的线索可能会影响公众对科学有效性的判断.
研究的目的:
- 评估不同线索如何影响公众对科学争议的看法.
- 确定哪些线索在理解科学有效性方面最有说服力.
主要方法:
- 利用了三个实际的科学争议:暗物质,气候变化 (海平面上升) 和大麻政策.
- 在计划失踪设计中向3150名美国人展示了七个潜在的线索 (例如,复制,多数立场,经验).
- 分析了线索和主持人的影响,比如话题参与和先前的态度对公众的选择.
主要成果:
- 多数投票,复制,信息质量和经验是最有影响力的线索.
- 话题参与和先前态度等主管的影响很小.
- 暗示的影响因主题而异 (对暗物质最强,对大麻最弱),不信任减弱了暗示效应.
结论:
- 风险传播者可以利用诸如多数共识和复制等有影响力的线索来改善公众对科学争议的理解.
- 了解普通人如何应对科学不确定性对于有效的科学传播策略至关重要.
- 解决对科学家的普遍不信任对于增强沟通线索的影响是很重要的.
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