消费者对山羊肉的看法与肉类感官评价之间的关系
María J Alcalde1, Guillermo Ripoll2,3, María M Campo4
1Agronomy Department, University of Seville, 41013 Seville, Spain.
消费者对山羊羔肉的看法有很大差异,温柔和味道是关键因素. 了解这些看法对于开发新市场和针对山羊肉消费者的有针对性的营销策略至关重要.
科学领域:
- 食品科学与技术 食品科学与技术
- 消费者行为研究研究
- 农业经济学 农业经济学
背景情况:
- 哺乳山羊小羊肉 (8-10公斤活重) 在西班牙是最喜欢的,但消费不常见.
- 需要了解消费者的看法,以促进山羊肉价值.
- 消费者对肉质的评价受到各种因素的影响,包括感官属性和生产系统.
研究的目的:
- 调查消费者对山羊羔肉的看法.
- 来自家庭测试的感官评估与感知相关联.
- 根据他们的观点和偏好来确定消费者部分.
主要方法:
- 调查了西班牙两个城市的30个家庭,他们的消费模式不同.
- 收集有关社会人口学参数,购买/饮食习惯以及肉类属性重要性的数据.
- 集群分析以基于感知来分组消费者,然后对集群内的属性重要性进行分析.
主要成果:
- 出现了四个消费者集群:"消极"",理想主义"",积极"和"担心脂肪含量".
- 在各个集群中,动物生产系统参数的估值不同.
- 肉的柔软度,口味和脂肪含量是非常决定性的;老年消费者优先考虑柔软度而不是口味 ("负面"集群).
结论:
- 需要加强消费者关于山羊生产系统和肉质的信息.
- 新的山羊肉市场存在潜力,特别是针对年轻消费者.
- 根据地区和消费习惯,建议针对不同消费群体量身定制的营销策略.
更多相关视频
07:46Author Spotlight: Improving Beef Cattle Nutrition and Production with a Focus on Feed Efficiency and Meat Quality Traits Through Advanced Biochemical and Molecular Assays
Published on: July 12, 2024
08:52Psychophysical Tracking Method to Assess Taste Detection Thresholds in Children, Adolescents, and Adults: The Taste Detection Threshold TDT Test
Published on: April 21, 2021
相关概念视频
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Sensory Perception: Organization of the Somatosensory System
The receptor level:
The receptor level is the first stage of sensation. It involves the detection of a stimulus by specialized sensory receptors. The stimulus must arrive within the receptor's receptive field. Next, the receptor converts the energy of the...
Assessment of the Gastrointestinal System II: Health Perception Pattern
Health Perception Patterns
Health perception patterns offer valuable insights into a patient's lifestyle habits and how they may impact their GI health. These patterns include:
Taste Buds and Receptors
Gustation
The Physiology of Taste
