在私人Facebook群组中对COVID-19疫苗犹不决的同情参与:一个随机试验
Lorien C Abroms1, Donald Koban1, Nandita Krishnan1
1The George Washington University, Washington, DC, USA.
概括
在Facebook上调节的社交媒体讨论改善了犹不决的成年人对COVID-19疫苗的意图和信仰. 该战略通过利用平台参与,显示出对健康教育的前景.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社交媒体研究 社交媒体研究
背景情况:
- 关于疫苗的错误信息在社交媒体平台上普遍存在.
- 当前打击错误信息的策略往往忽视了社交媒体对健康教育的独特属性.
研究的目的:
- 评估私人Facebook小组中调节的社交媒体讨论对教育COVID-19疫苗的有效性.
主要方法:
- 未接种疫苗的美国成年人 (N=478) 被招募并随机分配.
- 干预小组在Facebook上进行了4周的调节讨论和信息发布.
- 对照组获得了转介到Facebook的COVID-19信息中心.
主要成果:
- 在6周的6组之间,COVID-19疫苗接种率没有显著差异.
- 干预参与者表现出更好的COVID-19疫苗接种意图和意图鼓励其他人接种疫苗.
- 在干预组中,一般的疫苗信仰和对接种疫苗的责任感增加了.
结论:
- 在私人Facebook群组中吸引对疫苗犹不决的个人可以积极影响COVID-19疫苗相关的信念.
- 这种方法代表了健康教育和打击错误信息的有希望的战略.
关键词:
通信技术 通信技术是指通讯技术的使用方式.电子健康 电子健康一般条款一般条款医疗健康通信 医疗健康通信互联网互联网互联网互联网互联网互联网社交营销是社会营销.社交媒体 社交媒体接种疫苗和免疫接种.更多相关视频
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