在COVID-19后管理旅游风险,悲伤和不信任
Lisa O'Malley1, Lloyd C Harris2, Vicky Story3
1Kemmy Business School, University of Limerick, Limerick, Ireland.
概括
COVID-19 疫情对旅游业产生了深远的影响,造成了情感上的困扰,并减少了对旅行的信心. 游客经历了悲伤般的情绪,导致对目的地和机构的不信任加剧,影响未来的旅行意图.
科学领域:
- 旅游和酒店管理 旅游和酒店管理
- 灾害管理和抗灾能力
- 旅行心理学 旅行行为
背景情况:
- 旅游业是一个重要的经济部门,非常容易受到全球危机的影响.
- 虽然适应区域性事件,但COVID-19对旅游业的普遍影响是前所未有的.
- 了解流行病引起的旅游行为转变对于行业复苏至关重要.
研究的目的:
- 调查疫情对未来旅游旅行意图的影响.
- 探索与大流行相关的旅行限制对游客的情感和心理影响.
- 分析游客对目的地和相关机构的信任度的变化.
主要方法:
- 使用与游客进行深入采访的定性研究.
- 探索对旅行中断的情感和心理反应.
- 对有关目的地,政府和卫生机构的信任动态的分析.
主要成果:
- 由于旅行限制,游客表现出类似于悲伤阶段的情感和心理痛苦.
- 观察到一般信任的显著下降和对目的地的不信任的增加.
- 对政府,医疗保健和旅游机构的不信任,包括风险减轻策略.
结论:
- 疫情对游客造成了持久的心理影响,影响了他们未来的旅行决定.
- 重建对目的地和机构的信任对于旅游业复苏至关重要.
- 调查结果为旅游研究提供了关键的见解,以及危机管理的实际策略.
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