在电子商务中对人工智能技术接受模型的经验评估
Chenxing Wang1, Sayed Fayaz Ahmad2, Ahmad Y A Bani Ahmad Ayassrah3
1Changchun Tongtai Corporation Management Services Co. Ltd, China.
Heliyon
|July 31, 2023
概括
人工智能 (AI) 在电子商务中的采用是由感知到的有用性和易用性驱动的,受社会规范和信任的影响. 了解这些因素有助于企业家利用人工智能实现业务成功.
科学领域:
- 电子商务 技术 技术 电子商务
- 人工智能应用程序 人工智能应用程序
- 消费者行为 消费者行为
背景情况:
- 人工智能 (AI) 是现代电子商务不可或缺的一部分,它正在改变在线购物体验.
- 技术接受模型 (TAM) 为理解电子商务中的AI集成提供了一个框架.
- 企业家寻求优化AI以实现业务目标和利能力.
研究的目的:
- 检查AI在使用TAM的电子商务中的有效性和利能力.
- 了解企业家如何利用人工智能实现业务目标.
- 分析影响在线消费者采用人工智能技术的因素.
主要方法:
- 对电子商务消费者进行了一项在线调查.
- 部分最小平方 (PLS) 智能被用于数据分析.
- 技术接受模型 (TAM) 作为理论基础.
主要成果:
- 主观规范对感知到的实用性和易用性有积极的影响.
- 信任积极影响人们的易用性,这反过来又影响人们对人工智能的有用性和态度.
- 感知到的有用性会积极影响人们对人工智能使用的态度和意图,而意图驱动实际使用.
结论:
- 该研究验证了TAM在电子商务中采用人工智能的适用性.
- 调查结果为企业家提供了有效实施AI的见解.
- 了解用户的感知是成功将AI整合到在线零售中的关键.
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