头条新闻赢得选举:仅仅接触虚构的新闻媒体就会改变投票行为
Roland Pfister1,2,3, Katharina A Schwarz3, Patricia Holzmann3
1General Psychology, Trier University, Trier, Germany.
PloS one
|August 1, 2023
概括
仅仅接触虚构新闻就会影响投票行为,有利于经常提名的候选人. 然而,负面新闻反转了这种效应,突出了媒体的关注.
科学领域:
- 认知心理学 认知心理学
- 政治科学 政治科学是指政治学.
- 媒体研究 媒体研究
背景情况:
- 反复暴露于刺激会影响情感反应和评估.
- "纯粹的暴露效应"是一个记录良好的心理现象.
- 了解媒体对政治决策的影响至关重要.
研究的目的:
- 调查媒体曝光与投票行为之间的因果关系.
- 检查新闻中虚构候选人名字的频率如何影响选民偏好.
- 探索新闻情绪对政治中仅仅是曝光效应的调节作用.
主要方法:
- 进行了四个预先注册的在线实验.
- 参与者在模拟报纸网页中接触到虚构的政治家名字.
- 在随后的模拟选举中评估了投票行为.
主要成果:
- 更多地接触虚构的候选人名字积极预测了投票偏好.
- 这种效应在实验中是一致的,有利于经常命名的候选人.
- 负面的新闻报道显著减弱或扭转了对经常提及候选人的偏好.
结论:
- 仅仅是媒体的存在,即使是虚构的信息,也可以因果关系地影响投票行为.
- 曝光频率和新闻内容的价值是关键因素.
- 媒体应该努力提供平衡的报道,以减轻对政治选择的不当影响.
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