在TikTok上关于老年人的视频
Reuben Ng1,2, Nicole Indran1
1Lee Kuan Yew School of Public Policy, National University of Singapore, Singapore, Singapore.
PloS one
|August 2, 2023
概括
负面的年龄刻板印象在TikTok上很普遍,特别是在讨论老年人的价值观或负面互动的视频中. 以积极的态度描绘老年人,特别是"温暖",可以显著减少负面内容,有助于世代间的理解.
科学领域:
- 老年学和社交媒体研究
- 数字通信和年龄代表性
背景情况:
- TikTok的快速增长和青少年用户群使其成为研究年龄刻板印象的重要平台.
- 关于社交媒体年龄刻板印象的现有研究主要集中在Twitter和Facebook上.
研究的目的:
- 为了调查TikTok上对老年人的描绘.
- 在TikTok内容中识别与年龄刻板印象相关的因素.
主要方法:
- 分析了673个被标记为#Boomer和/或#OkBoomer的TikTok视频,累计超过54亿次浏览.
- 将视频分类为9个主题,包括既定年龄刻板印象主题和独特数据集主题.
- 在二进制尺度上对"消极年龄刻板印象"的评分.
主要成果:
- 大约50%的老年人视频包含负面内容.
- 负面刻板印象与"价值观和信仰" (7x),"负面遭遇" (8x) 和"对抗年轻人" (13x) 等话题有显著的关联.
- 将老年人描述为"温暖"的视频中,包含负面刻板印象的可能性降低了43%.
结论:
- TikTok的内容经常表现出负面的年龄刻板印象,特别是在老年人的价值观和互动方面.
- 积极的描述,特别是强调温暖,可以减轻负面的刻板印象.
- 了解这些机制对于打击年龄歧视和促进代际团结至关重要.
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