在澳门推广COVID-19增剂疫苗:一个心理反应的视角
Hongzhe Xiang1, Yiwei Li2, Yu Guo1
1Macau University of Science and Technology, Macao SAR, China.
Social science & medicine (1982)
|August 2, 2023
概括
使用获取框架消息促进COVID-19增强疫苗接种有效地减少了心理反应. 信息设计必须减少感知到的威胁和反应,以改善疫苗接种意图,而不是直接影响它们.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 心理学 心理学 心理学
背景情况:
- 补充疫苗接种对于管理COVID-19危机至关重要.
- 推广COVID-19增剂疫苗接种可以引发心理反应,并侵犯个人选择.
研究的目的:
- 调查宣传信息设计策略,以促进COVID-19疫苗接种.
- 评估不同信息框架,自由恢复帖子和其他参考线索在减少心理反应方面的有效性.
主要方法:
- 在澳门进行了一项2x2x2的因数实验,其中有469名参与者.
- 数据分析涉及部分最小平方结构方程建模和三向ANOVA.
- 检查了信息框架,自由恢复后稿以及其他引用线索对心理反应的影响.
主要成果:
- 以收益为框架的促销信息在减少感知反应率方面最有效.
- 自由恢复帖子,其他引用线索和混合消息设计并没有显著缓解反应.
- 消息设计对意图的直接影响是微不足道的;有效性取决于减少威胁和反应.
结论:
- 建议在促进COVID-19增强疫苗接种以减轻反应性时使用增益框架的信息.
- 健康促进战略应考虑减少对自由的感知威胁.
- 未来的研究应该探索通过解决反应性来间接增强疫苗接种意图的信息设计.
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