集体思维理论集体思维理论

Carl Jung, a Swiss psychiatrist and former follower of Freud, eventually broke away from Freud's ideas to create his framework, analytical psychology. This approach emphasizes achieving a balance between the conscious and unconscious aspects of the mind and reconciling various experiences within an individual's personality. Jung believed that this process, which typically unfolds in the latter part of life, involves an ongoing journey of recognizing and incorporating unconscious...

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

When in group settings, we are often influenced by the thoughts, feelings, and behaviors around us. Groupthink is another phenomenon of conformity where modification of the opinions of members in a group aligns with what they believe is the group consensus (Janis, 1972). In such situations, the group often takes action that individuals would not perform outside the group setting because groups make more extreme decisions than individuals do. Moreover, groupthink can hinder opposing trains of...

Conformity is the change in a person’s behavior to go along with the group, even if that person does not agree with the group.

Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.

Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.