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关于棕果的采购决定:对Khalas品种的定量分析

Mohammed Al-Mahish¹, Tarifa Almulhim², Maryam Alali³

¹Department of Agribusiness & Consumer Science, College of Agriculture & Food Science, King Faisal University, Al-Ahsa, Saudi Arabia.

|August 3, 2023

概括

消费者对沙特阿拉伯的Khalas日的偏好优先考虑尺寸,柔软度,价格和颜色. 消费模式和属性的重要性因日期类型和种植面积而异.

科学领域:

农业经济学农业经济学
消费者行为消费者行为
食品科学食品科学食品科学

背景情况:

枣树的果实是重要的农业出口产品,特别是来自沙特阿拉伯的Khalas品种.
了解消费者购买决策对于日期行业的市场分析和战略规划至关重要.

研究的目的:

确定影响消费者购买决策的关键属性.
为了确定这些属性的相对重要性权重.
分析与种植面积相关的消费模式.

主要方法:

集成权衡方法和二进制逻辑模型的定量分析.
调查设计收集了486份消费者问卷.
案例研究侧重于沙特阿拉伯种植的Khalas枣品种.

主要成果:

尺寸,柔和度,价格和颜色被确定为最有价值的属性.
属性偏好排名根据不同种植的Khalas日类型而波动.
消费模式显示出偏好指数和购物地点的变化.

结论:

消费者对枣树属性的偏好是复杂的,受品种和来源的影响.
营销策略应考虑属性变化和区域消费模式.
需要进一步的研究来探索更广泛的影响,并完善消费模式.

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Fruit Development, Structure, and Function

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Fruits form from a mature flower ovary. As seeds develop from the ovules contained within, the ovary wall undergoes a series of complex changes to form fruit. In some fruits, such as soybeans, the ovary wall dries; in other fruits, such as grapes, it remains fleshy. In some cases, organs other than the ovary contribute to fruit formation; such fruits are called accessory fruits.