比较可持续产品标签:从一个历史的推特数据集的见解
Cristian Toșa1, Ari K M Tarigan1
1Department of Safety, Economics, and Planning, University of Stavanger, Norway.
Data in brief
|August 4, 2023
概括
这项研究分析了超过14万条关于可持续产品的全球推特,使用#sustainableproducts等标签. 数据揭示了消费者关于环保商品的对话中的关键属性,情绪和趋势.
科学领域:
- 环境科学 环境科学
- 社会科学 社会科学 社会科学
- 数据科学数据科学数据科学
背景情况:
- 消费者对可持续产品越来越感兴趣,需要了解在线话语.
- 推特是公众论和环境意识趋势识别的重要平台.
研究的目的:
- 详细收集和分析了长达十年的关于可持续产品的Twitter数据.
- 在全球对话中确定关键的属性,主题和情绪#可持续产品,#生态产品,#生态友好产品和#绿色产品.
- 为未来关于可持续消费和生产的研究提供可重复使用的数据集.
主要方法:
- 通过Twarc和Twitter学术研究人员API收集超过14万条推特的数据,跨越10年.
- 预处理技术可以提取关键字,标签,主题和情绪.
- 在可持续产品类别内和跨产品类别内对属性的比较分析.
主要成果:
- 确定不同可持续产品类别的关键特征.
- 分析全球Twitter对话中的共同点和差异.
- 了解对环保产品表达的情绪和态度.
结论:
- 该数据集为研究可持续消费,消费者态度和社交媒体趋势提供了宝贵的资源.
- 调查结果可以为推广可持续商品的企业提供营销策略和产品设计的信息.
- 跨平台分析和与调查数据集成的潜力,以获得全面的见解.
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