马来西亚点对点住宿的体验属性和服务质量维度
Tze Sheng Wong1, Jennifer Kim Lian Chan1
1Faculty of Business, Economics and Accountancy, University Malaysia Sabah, Malaysia.
Heliyon
|August 4, 2023
概括
本研究确定了马来西亚点对点 (P2P) 住宿的独特经验和服务质量维度,并提出了一个新的P2PSERVQUAL模型. 这些发现为P2P住宿营销和管理提供了洞察力.
科学领域:
- 旅游和酒店管理 旅游和酒店管理
- 服务质量研究 服务质量研究
- 消费者体验研究 消费者体验研究
背景情况:
- 像Airbnb这样的平台为例的点对点 (P2P) 住宿快速增长,与传统酒店相比,提供了独特的服务体验.
- 在这个不断变化的市场中,对于供应商和消费者来说,了解具体的属性和质量维度至关重要.
- 现有的服务质量模型,如 SERVQUAL,可能无法完全捕捉到 P2P 住宿部门的细微差别.
研究的目的:
- 实证地调查马来西亚P2P住宿的体验属性和服务质量维度.
- 确定区分P2P住宿与传统住宿选择的关键因素.
- 为P2P住宿环境量身定制的新型服务质量模型提出建议.
主要方法:
- 通过对马来西亚10个P2P住宿主机和15个P2P住宿客人的深度访谈进行定性数据收集.
- 面试数据的专题分析,以服务经验和服务质量的既定理论为指导.
- 基于已识别的维度,开发一个新的概念模型.
主要成果:
- 确定了四个不同的体验维度:物业/住宿,东道主,当地人/文化和位置.
- 服务质量的七个维度出现了:家庭设施,个人建议,帮助,欢迎感,响应,可靠性和关怀.
- 这些识别的维度不同于通常在SERVQUAL模型中发现的维度,突显了P2P适应的独特性质.
结论:
- 该研究提出了一个新的模型,P2PSERVQUAL,专门用于评估P2P住宿的服务质量.
- 这些发现为旅游和酒店业的文献提供了关于共享经济中的客户体验和服务质量的宝贵见解.
- 这项研究对提高P2P住宿业务的营销策略和运营管理具有实际意义.
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