了解移动医疗保健应用程序的延续:监管重点视角
1School of Business and Technology Management, College of Business, Korea Advanced Institute of Science and Technology (KAIST), 291 Daehak-ro, Yuseong-gu, Daejeon 34141, Republic of Korea.
International journal of medical informatics
|August 6, 2023
概括
了解用户对移动医疗保健 (mHealth) 应用程序的满意度是关键. 感知价值和个人特征,如监管重点影响满意度,影响对可持续医疗保健系统的mHealth应用程序的持续使用.
科学领域:
- 数字健康数字健康
- 人与计算机的交互
- 医疗信息学 医疗信息学
背景情况:
- 移动医疗保健 (mHealth) 应用程序提供了个人健康管理的机会,但面临着用户的停用.
- 影响移动医疗延续意向的因素尚未完全理解,阻碍了更广泛的采用和系统可持续性.
- 识别延续意向的先例和调节者对于mHealth应用程序开发和医疗保健系统维护至关重要.
研究的目的:
- 探索享乐主义,功利主义和社会感知价值观对用户满意度和在mHealth中的持续意图的影响.
- 调查监管重点 (促进与预防) 对感知价值和用户满意度之间的关系的缓和效应.
- 增强对推动持续参与mHealth平台的因素的理解.
主要方法:
- 从259名三星健康应用程序用户收集的数据.
- 部分最小平方结构方程建模 (PLS-SEM) 用于测试拟议的模型.
- 进行多组分析,以检查监管重点的缓和效应.
主要成果:
- 所有感知价值维度都对用户满意度产生了积极的影响,享乐和实用价值显示出更强的效应.
- 促进的重点增强了实用价值-满意度的联系;预防的重点增强了享乐的价值-满意度的联系.
- 用户满意度强烈预测了mHealth环境中的持续意图.
结论:
- 个人监管重点调节了感知价值和用户满意度之间的关系.
- 前言和主持人的相互作用显著影响了用户的满意度和在mHealth中的继续意图.
- 个性化的mHealth平台设计和有针对性的营销策略可以通过用户特征来获取信息.
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