在使用同行影响力时要小心:来自中国大学生样本的潜在负面影响的证据
Wuke Zhang1, Pengtao Jiang2,3, Ting Xu1
1Business School, Ningbo University, Ningbo, People's Republic of China.
Psychology research and behavior management
|August 10, 2023
概括
高的同行捐赠金额增加了捐赠,但不是捐赠者奖励的感知. 低的同行捐赠金额令人惊地增加了神经奖励感知,这表明潜在的捐赠者成本与更高的捐赠请求.
科学领域:
- 神经科学是一个神经科学.
- 行为经济学是一种行为经济学.
- 社会心理学 社会心理学
背景情况:
- 同行信息在筹款请求中被广泛使用.
- 研究主要集中在对捐赠金额对捐赠金额的影响上,忽视了对捐赠者的潜在负面影响.
研究的目的:
- 调查高与低同行捐赠金额 (HPDA与LPDA) 信息对捐赠决策的影响.
- 检查与这些决定相关的神经和心理反应.
- 了解捐赠者决策的基本机制.
主要方法:
- 利用来自中国一所大学的学生样本.
- 使用行为实验与事件相关潜力 (ERP) 方法相结合.
- 分析了行为结果和神经反应.
主要成果:
- 行为研究结果证实,HPDA与更高的捐赠金额有正相关.
- ERP的结果揭示了不同的认知 (成本效益分析) 和情感 (奖励感知) 机制.
- 意想不到的是,与HPDA相比,LPDA引起了更高的奖励感知,尽管捐赠金额较低.
结论:
- 虽然HPDA增加了捐赠水平,但它没有增强神经奖励预期,这表明潜在的捐赠者成本.
- 这项研究突出了被认为的同行行为和个体捐赠者心理之间的复杂相互作用.
- 结果提供了对捐赠者的动机和筹款策略的实际影响的理论见解.
更多相关视频
相关概念视频
Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
Persuasion Strategies
38.8K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
38.8K
Routes of Persuasion
64.2K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.2K
Influence of Parents and Peers on Identity
85
Adolescence is a pivotal period of identity formation, during which individuals begin to answer questions central to their sense of self, such as "Who am I?" and "Who do I hope to become?" Both parents and peers play critical roles in guiding adolescents through this complex developmental phase.
Parental Influence on Identity Development
Parents serve as primary guides and managers in an adolescent's life, offering support instrumental in decision-making and personal growth....
Parental Influence on Identity Development
Parents serve as primary guides and managers in an adolescent's life, offering support instrumental in decision-making and personal growth....
85
Surveys
14.8K
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
14.8K
Confirmation Biases
5.5K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.5K


