在使用同行影响力时要小心:来自中国大学生样本的潜在负面影响的证据

Wuke Zhang1, Pengtao Jiang2,3, Ting Xu1

  • 1Business School, Ningbo University, Ningbo, People's Republic of China.

概括

高的同行捐赠金额增加了捐赠,但不是捐赠者奖励的感知. 低的同行捐赠金额令人惊地增加了神经奖励感知,这表明潜在的捐赠者成本与更高的捐赠请求.

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