医学期刊和广告商跟踪-对患者,临床医生和编辑的后果
Ravi Gupta1,2, Ari B Friedman3,4,5, Matthew S McCoy3,5
1Division of General Internal Medicine, Johns Hopkins University School of Medicine, Baltimore, MD, USA.
Digital health
|August 10, 2023
概括
医学期刊网站使用跟踪代码与第三方共享读者数据以进行定向广告. 这种做法可能会破坏编辑指南,因为它允许基于推断的医疗利益进行营销.
科学领域:
- 医疗信息学 医疗信息学
- 数字健康数字健康
- 健康营销 营销健康营销
背景情况:
- 医学期刊网站经常嵌入第三方跟踪代码.
- 这个代码收集读者数据,包括推断的医疗兴趣.
研究的目的:
- 检查第三方跟踪在医学期刊网站上的影响.
- 建议出版商,编辑和学术协会采取行动,以减轻跟踪.
主要方法:
- 对医学期刊网站上的第三方跟踪实践的分析.
- 审查跟踪和编辑指南之间的潜在冲突.
主要成果:
- 第三方追踪使制药和设备公司能够根据推断的医疗兴趣定位读者.
- 这种针对性发生在杂志的直接广告控制之外,可能会颠覆编辑标准.
结论:
- 医学期刊网站上的第三方跟踪对编辑完整性和读者的隐私构成风险.
- 出版商,编辑和学术协会应采取措施控制或消除这种跟踪.
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