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Updated: Jul 19, 2025

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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什么激励客户在社交距离下在线回购?

Weishen Wu1, Gumilang Widiatmo2, Dalianus Riantama3

  • 1Department of Information Management, Da-Yeh University, Changhua, Taiwan.

Frontiers in psychology
|August 10, 2023
PubMed
概括

社会意外性在社交距离期间显著影响在线回购意图,以及感知到的客户价值. 这项研究探讨了在隔离的情况下推动持续电子商务参与的因素.

关键词:
客户感知价值的客户感知价值.努力确认确认 努力确认习惯是一种习惯.在线回购意图在线回购意图绩效确认 绩效确认 绩效确认 绩效确认社会意外性社会意外性

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