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评估消费者对新鲜红叶果的偏好:不同国家之间的选择实验的应用
Ivana Bassi1, Giovanni Mian1, Stefania Troiano2
1Department of Agricultural, Food, Environmental and Animal Sciences, University of Udine, Via delle Scienze 206, 33100 Udine, Italy.
Foods (Basel, Switzerland)
|August 12, 2023
概括
发达经济体的消费者对红肉基维感兴趣,并重视其信誉属性. 营销努力可以通过提高消费者对这种新鲜水果的认识,将购买意图转化为销售.
科学领域:
- 农业经济学 农业经济学
- 消费者行为研究 消费者行为研究
背景情况:
- 了解消费者对信誉属性的评价对于市场发展至关重要.
- 红肉介绍了一种新产品,具有独特的属性,需要评估消费者偏好.
研究的目的:
- 确定发达经济体消费者如何评价信誉属性.
- 评估消费者偏好和愿意为红肉支付费用的意愿.
- 为了在发达经济体中比较红肉基维的市场动态.
主要方法:
- 使用了选择实验方法.
- 针对意大利,西班牙,法国和德国的果消费者进行了调查.
- 采用特定问卷来收集有关消费者偏好和购买意向的数据.
主要成果:
- 熟悉红肉基维的消费者中有很大比例购买或打算购买.
- 很大一部分消费者仍未决定是否购买红肉基维果.
- 为有针对性的营销干预确定了不同的消费者群体.
结论:
- 发达经济体的消费者对红肉基维很感兴趣,特别是在其信誉属性方面.
- 针对性营销策略,专注于增强消费者知识,可以将购买意图转化为实际销售.
- 该研究为红肉基维果市场链提供了宝贵的见解,为发达经济体的战略提供了信息.
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