相关实验视频

Updated: Jul 19, 2025

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

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生理信号和影响作为广告参与度的预测者

Gregor Strle1,2, Andrej Košir1, Urban Burnik1

  • 1User-Adapted Communication and Ambient Intelligence Lab, Faculty of Electrical Engineering, University of Ljubljana, SI 1000 Ljubljana, Slovenia.

Sensors (Basel, Switzerland)
|August 12, 2023
PubMed
概括

这项研究表明,结合皮肤温度,价值和疲劳信号,可以有效预测广告的参与度. 与使用所有可用的生理和情感数据相比,这种方法提高了准确性并减少了复杂性.

关键词:
广告 广告 广告 广告 广告影响影响影响影响影响影响影响.这是分类分类的分类.参与 参与 参与 参与机器学习是机器学习.生理学 生理学 生理学用户建模用户建模

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